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#AWLATAM 2018: An Interview with Erich Wasserman & Luis Arvizu
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Live from #AWLATAM 2018, Erich Wasserman, Co-Founder & Head of Strategic Business Development & Luis Arvizu, VP Commercial LATAM, MediaMath, from the AW360 Live Interview Stage.
![](https://360latam.advertisingweek.com/wp-content/uploads/2018/02/69crystalball-495x400.jpg)
What You Need to Know Today to Take Your Marketing Into the Future
Programmatic has come a long way since its beginnings in 2007. Now that we’re more than 10 years in, data-driven marketing is transforming the way advertisers sell and buy media today.